Google Address Verification API - Drawbacks and Limitations
Google’s new address verification API seems promising at first glance. It can be integrated easily into a company’s technical environment and can verify addresses in real-time as customers check out or sign up for an account online. However, like any solution, it comes with some downsides and limitations that companies should be aware of before implementing it. The most significant drawback is that the API does not meet some essential business needs, including GDPR compliance for international users processing PII data. Additionally, Google’s restrictive 30 day maximum data storage limit is extremely problematic for companies who need to re-validate addresses on a regular basis. It is also a poor solution for high volume, bulk address validation and can be costly to implement for companies that need more than the basic $200 monthly free credit offered by Google. Furthermore, the API’s ability to process individual address components is limited and is not as robust as other provi...